Trump won because the Republicans read the room better than the Democrats.
Most Americans want a stable and secure economy and a safe environment. Notice that the GOP very effectively implied that those two desires were in imminent danger. That's why they won.
I don't want to argue about whether the economy is bad or whether illegal immigrants are causing a massive crime wave because the reality almost doesn't matter. What matters is the perception.
The perception is that the economy and crime are a problem and the Republicans played on those perceptions. The Democrats quoted statistics and tried to convince people that what they were seeing at the local supermarket was wrong.
Another issue is the Democrats are perceived as the party of wokeness and we're in the middle of a severe backlash against woke philosophy. It's hard to tell how big a role this played but I'm pretty sure it contributed.
So now what?
It's been my experience that Republicans tend to campaign well but govern poorly. I figure they have two years to try and convince people that voting for them wasn't a big mistake but I'm not sure they can do it.
I suppose we shall see what we shall see.
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